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Using Safelists Ads as a Lead Generator
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Using Safelist Ads
The most effective ads to use on a safelist are brief, targeted ones. The ad should be a teaser rather than a selling tool. The intent is to get the receiver to click on the link to your URL in order to access your opt-in form.
It's not a good idea to put everything in one ad. Most people that read safelist ads do not have the time or patience to read long, wordy ads. You will lose your reader's attention. Short, clever ads are the most effective when marketing using a safelist.
Keep your copy short and pointed. The point of the ad is to get people interested — not to sell the product or service. The subject line is the most crucial because it will determine if they read your email or not. Consider what subject lines have caught your attention and then determine what about it was effective.
Good subject lines include ones that pose a question or indicate that the email will answer a question. Make your subject lines no more than 5 or 6 words, and avoid overused words such as "Free," "Amazing," "Remarkable," and "Opportunity." Make sure to use different subject lines on different days, or people will just tend to delete your email.
One last point — your subject line must be relevant to your ad. If you use misleading subject lines, you are liable to get banned from the safelist.
Using Safelists to Generate Leads:
The key to a successful online marketing campaign is email advertising. And these emails should all be aimed at generating targeted mailing lists. The more lists you have, and the more diversity among your lists, the greater your marketing potential.
The best way to use safelists is not to actually sell your product or goods, but to generate leads. Include a link to your website in your safelist ad, and be sure the ad is enticing enough to make the recipient want to click on your link.
Your link should lead to an opt-in form on your website, which is then linked to an autoresponder. The autoresponder should be set up to generate more information about your product or services that you are attempting to sell.
Make sure the information supplied by the autoresponder focuses on the benefits of your product or service. Figure out what problems your product solves, and use that information as your selling handle. The goal is to get your leads to join your opt-in mailing list.
To make the prospect even more enticing, consider offering a free bonus if they join your opt-in mailing list. Your bonus could be a number of different things, including a link to download a free ebook, an article, report, free ebook library, free ezine, free ecourse, etc.
Once you get people to join your mailing list, your goal is to repeatedly contact them with more and more information about your product or your series of products. Eventually, they will either make a purchase or opt out of the auto responder.
Since the majority of people who read safelist emails do not have a lot of time, the shorter and more targeted the ad, the more effective it will be. Remember, the ad should be directed to making the recipient curious enough to click on your URL link with the intention of getting them to opt-in to your mailing list.
Once they opt-in to your mailing list, you want to keep giving them incentives to stay with you. More bonus offers and the promise of more information about products and/or services is highly effective.
For example, you can offer them a free ebook along with the right to reproduce it or with resale rights. In addition, include more links inside this ebook to other products and services on your website. This is a very effective way to keep building up your mailing list, since every person who is then given or sold this ebook will be able to click on a link that takes them to your website and opt-in list.
Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers. The best way to make this happen is to offer them some kind of knowledge that is useful to them and contains quality information. Once you give your prospects something they can actually use, the possibility of them returning the favor and purchasing your product and service grows exponentially.
Another important factor is consistency. Make sure you maintain continual contact with the members on your opt-in list. Keep sending them valuable offers with links to your website. The more aggressive you are, the greater your possible sales.
Make every offer work for you as a sales tool. For example, when you send out a free article, include an offer for the second part available through an autoresponder.
Keep giving your prospects quality information and bonus offers that lead them back to your website over and over and you will garner loyal customers who generate steady profits.
Article Source: Love my Articles
About the Author
Article Written By: Tom Dahne For more free tips and tricks about safelist marketing please visit http://www.safelist-marketing.com If you run a website related to Safelist Marketing then please submit it to our Link Directory http://www.linkdirectory.com
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