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The Infomercial "Call to Action"
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When watching an infomercial you are likely to hear multiple calls to action. The reason why is because infomercials are a form of direct response television and their goal is to get a response from the consumer while the infomercial is on the air. The calls to action are designed to motivate viewers to pick up the phone and make their purchase or visit the website to purchase the item. There are many different calls to action that are used, and some are quite creative, however the following are some of the more popular ones.
"Not Sold in Stores"
The phrase "not sold in stores" is frequently used when selling an item through an infomercial because you want customers to be aware that their only chance of buying the item is by picking up the phone. If they wait then they will lose their opportunity because the item is not being sold in retail stores. This is a very useful phrase because consumers who want the item right away will be motivated to pick up the phone. Of course, most items eventually are sold in stores and many consumers know this. However, it could be months or years, or not at all, so it makes sense for consumers to purchase the item while they can.
"Risk Free"
Another common term used in an infomercial is "risk free". This term is used on a regular basis because consumers who are able to try out a product knowing they can return it if it doesn't live up to their expectations are more likely to make a purchase. Infomercials sell items "risk free" because they know that more than likely once the product arrives the consumer will be happy with it and keep the item. However, adding in the phrase "risk free" motivates more people to give the item a try.
"Supplies are Limited"
If you have ever watched an infomercial you have no doubt heard the phrase "supplies are limited" on countless occasions. The reason why is because this motivates consumers to pick up the phone and make a purchase. If they believe the stock is about to sell out then they are more likely to make the purchase during the programming rather than later on. This is what infomercials are going for and this phrase really works!
There are no limits to the many different phrases used on infomercials to get consumers to act. Many of these phrases are used over and over again simply because they work!
Article Source: Love my Articles
About the Author
One of the largest media buying agencies for any infomercial and DRTV spot is A. Eicoff & Co. of Chicago
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