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4 Myths about the Media That Can Lead to Trouble
View PDF | Print View by: Wes Upchurch Total views: 187 Word Count: 201
Over the last 5 years, I have had a hand in coordinating at least a thousand interviews with the media. Cooperating with journalists is exhilarating and humbling. Sometimes you'll feel. Cooperating|Working} with the press|Working with reporters to help them tell their story is one of the most important things any business can do. Still, there are many myths regarding the best way to build this relationship and what you should and shouldn't expect when the cameras are rolling|mic is broadcasting favorable in the past|wrote a favorable piece in the past}, doesn't mean you'll get a favorable story in the future.
2. The Press is out to get me. Occasionally yes, but most often not. Journalists are just looking for a good story.
3. It's best not to disclose. Hiding information can destroy trust with both the media and your customers and employees. The business world respects and expects transparency.
4. I need to answer every question the journalist asks. Remember that you have control over what you do and do not say. Just as the interviewer is allowed to ask, you {can choose|are {allowed|free to not answer. Just redirect the question to your main points if you don't want to answer.
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This public relations article was written by Wes Upchurch. Distributed through the PressDr's Article Distribution Service.
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